DISTRICT 6 OFFICERS
All of your district officers are available to help with your AAF needs.
125 W Glen Ave
Peoria, IL 61614
Beth is the owner and founder of Curvology, an exclusively plus size boutique which was founded in 2018. Beth also owns B&E Fireworks which was founded in 2011 and Cedar Point Fireworks, Illinois' first brick & mortar fireworks superstore in 2021. She is in creator of the social marketing for all of the businesses. Beth joined the local AAF Peoria board in 2015 after attending the local American Advertising Awards. Since then, Beth has served several years on her local board as AAA Chair, Vice President and President.
YMCA of Southwestern Indiana
222 NW Sixth Street
Evansville, IN 47708
Lisa Verkamp, Marketing Director for the YMCA of Southwestern Indiana, has been in the advertising industry since 2004 and made the leap onto the client side in 2013 working as a department of one managing all marketing and communications for the YMCA. She has served on the Board of Directors for AAF-Greater Evansville since 2009, having served in every major executive role throughout her tenure. Verkamp is a graduate of the University of Southern Indiana, where she also teaches as an adjunct instructor of Advertising Strategy in addition to her full-time work at the YMCA.
Mater Dei High School
1300 Harmony Way
Evansville, IN 47720
Andy Morris is the President & CEO of Mater Dei Catholic High School in Evansville, Indiana. His background includes managing sales operations for television, radio and multimedia channels as well idea generation and creative consulting. He has spent the majority of his time in data-driven digital sales channels, developing new revenue sources and territories, and creating new positions in departments based on the demand of these new channels. His past experience in marketing and advertising along with team leadership and effective financial management has led him to working for the Catholic Church and creating new opportunities to promote Catholic Education in Southwestern, Indiana. He was most recently the President of the American Advertising Federation for Greater Evansville where he has served in that capacity for 2 years, as well has been a board member for over 6 years.
Lt. Governor/AAA Chair
2318 Radcliff Village Dr., SE
Grand Rapids, MI 49546
A long-time copywriter, content creator, and wordsmith, Pamela is an award-winning freelance communications specialist, experienced in marketing, advertising and public relations. She has an extensive background in creating and managing content for business-to-consumer, business-to-business, corporate and non-profit communications. She is owner of Paragraph Writing Services. (www.paragraphwriting.com) Pamela has served on the board of AdFed West Michigan for approximately 20, non-consecutive years, including one year as Vice President, two years as President, and 10 years as ADDY Chair. She has chaired various other committees, including programs, membership, and communications.
Amanda McCafferty is a Copywriter at Doner, where she works with brands such as Penn National Gaming, Owens Corning, The UPS Store, and others. Amanda graduated from Michigan State University in 2018 with her Bachelor of Arts in Advertising and went on to manage and co-found her own agency in Lansing, MI. Outside her professional career in Advertising, Amanda is also a published author, social activist, and sports enthusiast.
BK Design Co.
6228 Churchman Way
Indianapolis, IN 46237
20 years. Yeah, its hard to believe, but I have been a designer for over two decades. Born and raised in Indianapolis, Indiana, I grew up always drawing and sketching. After getting a degree rom Purdue University in Visual Communications and Design with a minor in Photography, I then moved back my hometown that I love, Indy. I got my start in printing, then moved on to
the agency side of the industry several years later. Since then I have been at a handful of agencies over the last 14 years. In early 2020, I decided to switch gears and go out on my own. Timing wasnʼt the best (COVID), but just like working with any client, I find solutions for any situation. No matter if working with large global brands or with small nonprofits, i love to solve
their creative needs. I love design, branding and developing new creative. Hopefully I can continue to do that for another 20!
Purdue University Northwest
2200 169th St, Anderson 382
Hammond, IN 46323
hansonm [at] pnw.edu
Matt is a 20+ year veteran in the digital marketing space. He juggles a lot of projects on a weekly basis including running the digital marketing efforts for his clients, leading the digital marketing curriculum at Purdue University Northwest, running a student-focused ad agency and digital marketing competition, and acts as the Director of External Engagement for the College of Business at Purdue Northwest.
He has been part of winning work for various American Advertising Awards in the past, and he even led a team of students to win the National Student Advertising Competition in 2014 for Mary Kay – who knew makeup was going to be his specialty. Most recently, he was recently accepted into the Society of Innovators who celebrate the most innovative ideas in Northern Indiana.
140 East 2nd Street, Ste. 203
Flint, MI 48502
Dale is the President/CEO of the digital first agency, 3Sixty Interactive. Dale has been in the marketing industry for over 35 years with the last 23 years being singly focused in the digital marketing space.
Being active within the digital marketing industry has allowed Dale a number of opportunities to get involved with organizations like AAF by serving on boards and committees.
In addition to his responsibilities at 3Sixty Interactive, Dale has also had a number of opportunities to speak at different industry events, helping people to gain a realistic understanding of digital marketing and how it can help companies attain their business goals.
421 NW Riverside Dr.
Evansville, IN 47708
Andy Herbertz has 30 years of advertising experience. He has worked at Bally's Evansville for the past 23 years, from Marketing Graphic Specialist to his current position of Advertising and Public Relations Manager. There, he coordinates marketing strategies, and provides art direction, design and copywriting services for the casino, hotels, restaurants, conference center, and entertainment venues. He previously worked in local television promotion for ABC and FOX affiliates. Andy has served as AAF District 6 Governor, President of the AAF-Greater Evansville club (x3) and is currently serving as their VP of Membership (2021-22).
Immediate Past Governor/Chair
IL SBDC at Rockford Chamber
1523 Harlem Blvd.
Rockford, IL 61103
Heather currently advises existing and start-up small businesses with their marketing needs and prepares them for business lending and planning. She has a proven record of building marketing departments and increasing business awareness through strategic planning, social media advertising, community events, public relations and networking. Her areas of expertise include social media planning, content marketing, public relations, event planning and digital marketing. She was a recipient of Rockford Chamber’s Forty Leaders Under 40 Recognition, Woman Business Leader of Tomorrow Award and Twenty People You Should Know.
Heather has served as President of AAF Northern Illinois and has been a club member for over 20 years.