All of your district officers are available to help with your AAF needs.


Heather Kelley

1523 Harlem Blvd.

Rockford, IL  61103




Heather Kelley has a full range of experience in designing and implementing creative product marketing campaigns. Her background includes coordinating community events, mainstream media and social media advertising as well. She is the Past President of AAF-Northern Illinois. Heather was also a recipient of Rockford Chamber’s Forty Leaders Under 40 Recognition and Woman Business Leader of Tomorrow Award in 2011 and the People You Should Know Award in 2015.


Lisa Verkamp

YMCA of Southwestern Indiana

222 NW Sixth Street

Evansville, IN  47708




Lisa Verkamp, Marketing Director for the YMCA of Southwestern Indiana, has been in the advertising industry since 2004 and made the leap onto the client side in 2013 working as a department of one managing all marketing and communications for the YMCA.  She has served on the Board of Directors for AAF-Greater Evansville since 2009, having served in every major executive role throughout her tenure.  Verkamp is a graduate of the University of Southern Indiana, where she also teaches as an adjunct instructor of Advertising Strategy in addition to her full-time work at the YMCA.

Lt Governor/AAA Chair

Beth Fischer


125 W Glen Ave

Peoria, IL 61614




Beth Fischer is the owner and founder of Curvology, an exclusive plus size clothing boutique in Peoria. She also owns a retail fireworks company. She manages all the social media for both of her businesses. Beth has been involved with AAF Peoria for over five years. She chaired the Addys, served at Vice President, President and Past President. 

Lt Governor

Andy Morris

Mater Dei High School

1300 Harmony Way

Evansville, IN 47720




Andy Morris is the President & CEO of Mater Dei Catholic High School in Evansville, Indiana.  His background includes managing sales operations for television, radio and multimedia channels as well idea generation and creative consulting.  He has spent the majority of his time in data-driven digital sales channels, developing new revenue sources and territories, and creating new positions in departments based on the demand of these new channels.  His past experience in marketing and advertising along with team leadership and effective financial management has led him to working for the Catholic Church and creating new opportunities to promote Catholic Education in Southwestern, Indiana. He was most recently the President of the American Advertising Federation for Greater Evansville where he has served in that capacity for 2 years, as well has been a board member for over 6 years. 

State Director

Pamela Patton


2318 Radcliff Village Dr., SE

Grand Rapids, MI 49546




A long-time copywriter, content creator, and wordsmith, Pamela is an award-winning freelance communications specialist, experienced in marketing, advertising and public relations. She has an extensive background in creating and managing content for business-to-consumer, business-to-business, corporate and non-profit communications. She is owner of Paragraph Writing Services. (www.paragraphwriting.com) Pamela has served on the board of AdFed West Michigan for approximately 20, non-consecutive years, including one year as Vice President, two years as President, and 10 years as ADDY Chair. She has chaired various other committees, including programs, membership, and communications.  

State Director

Amanda McCafferty


200 Cesar Chavez Ave

Lansing, MI 48906




Amanda McCafferty is the Lead Copywriter and Strategist at CiesaBlend, an Advertising Agency in Lansing, Michigan, where she works with brands such as Early Childhood Investment Corporation, LorAnn Oils, Michigan State University, Potter Park Zoo, and Romeo's Pizza Franchise. Amanda graduated from Michigan State University in 2018 with her Bachelor of Arts in Advertising, working as a Communications Assistant for MSU's Residential and Hospitality Services throughout her college career. She also currently serves as the Vice President of the Mid-Michigan Creative Alliance, where she previously sat on the board as the Social Media Coordinator and Addy Chair. Outside her professional career in Advertising, Amanda is also a published author, social activist, and sports enthusiast. 

State Director

Brian Kingen

BK Design Co.

6228 Churchman Way

Indianapolis, IN 46237



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20 years. Yeah, its hard to believe, but I have been a designer for over two decades. Born and raised in Indianapolis, Indiana, I grew up always drawing and sketching. After getting a degree rom Purdue University in Visual Communications and Design with a minor in Photography, I then moved back my hometown that I love, Indy. I got my start in printing, then moved on to

the agency side of the industry several years later. Since then I have been at a handful of agencies over the last 14 years. In early 2020, I decided to switch gears and go out on my own. Timing wasnʼt the best (COVID), but just like working with any client, I find solutions for any situation. No matter if working with large global brands or with small nonprofits, i love to solve

their creative needs. I love design, branding and developing new creative. Hopefully I can continue to do that for another 20!

Immediate Past Governor

Andy Herbertz

Tropicana Evansville

421 NW Riverside Dr.

Evansville, IN  47708



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Andy Herbertz has over 25 years of advertising experience. He has worked at Tropicana Entertainment in Evansville, Indiana for the past 22 years. He began his career there as a Graphic Artist and was eventually promoted to his current position of Advertising and Public Relations Manager. He is actively involved in day-to-day marketing strategies, art direction and copywriting for their casino, two hotels, eight restaurants, conference center, and entertainment venues. He previously worked in local television promotion for an ABC and a FOX affiliate. Andy has served as the President of the American Advertising Federation of Greater Evansville three times and is currently serving as their Secretary for 2016-17.