The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. 

An annual corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students' critical thinking abilities and creativity. Students must research the product and its competition, identify potential problems and develop an integrated communications campaign for the client. Each student team then pitches its campaign to a panel of judges at the district, semi-final and national levels.




Along with AAF National, we will continue to monitor the spread and impact of COVID-19 in our District (Illinois, Indiana and Michigan). In the best interest to our teams, AAF District 6 will be a virtual competition in 2021. The virtual competition dates will be April 8 & 9, 2021 using the same schedule from the live competition.


ENTRY FEE: (Four student presenters + one advisor) - $50

NSAC CHAIR: Lars Lawson | Lars@timberdesignco.com | 317.213.8509

LINK TO RESOURCES: 2021 National NSAC Resources


October 16, 2020: Membership fees are due to AAF National for College Chapter Members

January 20, 2021: Intent to Participate Deadline. Letters are due to AAF National


January 25, 2021: District decision made on live vs virtual

February 1, 2021: Student "Code of Conduct" form due to AAF National (new deadline)

March 24, 2021: Plans Books are due to AAF National

April 7, 2021: Video Presentations must be uploaded to Nationals by 5:00PM (via link sent from Laura Roha)

April 8 & 9, 2021: District Competition | Virtual

[ Public display of your presentation can be shared at this point, but must be without your assigned number ]

May 06, 2021: Virtual Semi Finals


June 2021: Virtual Finals


Premiere Sponsor

Presenting Sponsor

Recruiter Sponsor


For more information, contact Lars Lawson | Lars@timberdesignco.com | 317.213.8509


  • Augustana College 

  • Ball State University

  • Central Michigan University 

  • Columbia College Chicago

  • DePaul University

  • Ferris State University

  • Grand Valley State University

  • Indiana University Bloomington

  • Marian University

  • McGraw School of Business at Olivet Nazarene Univ.

  • Michigan State University

  • Northwood University

  • Purdue University Calumet 

  • Purdue University Main Campus 

  • Southern Illinois University Carbondale 

  • University of Illinois Urbana

  • University of Indianapolis 

  • University of Michigan

  • University of Notre Dame 

  • University of Southern Indiana

  • Western Michigan University